A buyer persona is a document of a fictitious person based on market research. It reveals information on your target audience, such as their age, gender, interests, hobbies, pain points, etc. For example, take a look at the wording in this post:
Why is writing your own About page so damn hard?
Your fifth this afternoon. You stare out of the window; and click around the web. But your search is fruitless. How can you make your About page compelling? What should you write about yourself? The critical problem with About pages You might think your About page is about you and your company.
They want to know what you can do for them. How can you make them happier, richer, or more productive? Which problems can you take away? Which challenges can you help overcome?
When you write your About page, forget about yourself for a moment, and begin with defining: Who are you writing for? What action would you like him to take? Would you like him to email you to ask for a quote or sign up to your newsletter?
Or pick up the phone? Why would your reader take action? What can you promise him? Your About page is a sales page ; and selling starts with understanding what your reader is looking for.
Explain what you can do for him. And then encourage him to take action. Engage your reader in a conversation first. And then introduce yourself with flair: Quick intro Start with telling people what you do.
Henneke is an irreverent copywriter and marketer. When you describe what you do, avoid words like authority, guru and expert. Let alone a guru. Instead, I show you what I know and how I can help you on my blog. Tell people simply what you do, and add an adjective—like irreverent—to give a glimpse of who you are.Wed, 7 Dec 16 Powerful SEO Copywriting Secrets For More Traffic (Fast!) leslutinsduphoenix.com Knowing SEO is great.
Knowing copywriting is great. But when you can do BOTH? My Best Copywriting Hack Of With attention spans being so short, holding attention is a skill worth honing.
Brady shares a copywriting tactic he uses to keep people reading. Not sure what SEO copywriting is (or how it can improve traffic to your site)? Read our complete guide and become a search-optimized content wizard.
The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar The+Most+Massive+SEO+Copywriting+Guide+That+Will+Make+Your+Traffic+Soar. By Ben Sailer.
B2B Copywriting and Marketing Strategy for Tech & Industry. This tactic is also known as the ‘skyscraper technique’, devised by SEO trailblazer Brian Dean at Backlinko. What works in SEO works in content marketing too, because they’re no longer separate disciplines now that it’s quality, not quantity, that earns higher rankings.
In my opinion, copywriting is the #1 skill that online marketers need to master.
SEO is a close second. Learning one or the other is OK. Anytime you develop or refine a strategy, give it a name. A few examples from Backlinko: Skyscraper Technique Guestographics Social Squeeze Page USE UDEMY TO MAKE YOUR CONTENT 2 .
I further told them that “in my book, Henneke is the best online content tutor in the world; and that if there was a wall of fame for copywriters, Henneke would be up .