There is a wide range of options for creating content, from hiring freelance writers to employing a Director of Content to help you get it done. But sometimes you need to roll up your sleeves and dig into the writing process yourself to get it done.
Even experienced web writers make it. When writing your web copy, who do you think of? Do you picture a potential customer reading your text? And do you think about what makes him — or her — click?
They treat their web visitors like human beings who like to read. They treat their web visitors just like readers of printed text. Because web copy is totally different than print copy. Web copy is scanned. Want to write better web content?
Your web visitors are hunting for information or products. They make quick decisions without thinking. Let me explain… Below follow 9 tips to write persuasive copy for the web. Treat your web visitors like wild animals Your website visitors behave like wild animals source: When a panther sniffs a scent trail he quickly decides: And will it be an easy catch?
Your web visitors consider the same two things: And can they find it easily? They want to find it quickly. Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not.
So if your site looks complicated with a lot of options to choose from, they click away to check out another website. They just want to make a quick decision.
If your web visitors only glance at your website, how do you get your message across? Put your most important information first Writing for the web is completely different from writing an essay or a paper.
An essay might go like this: Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion — at the end of your essay!
On web pages you have to do the opposite: When you arrive at a website you want to see it sells sofas. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.
Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like copywriting for the medical industry. Once they understand what you do, they might want to know some important details.
Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture.
Your customers want to know the big picture first. What do you do? Or what can you do for them? Simple statements often work best. Clever phrasing requires people to think. So keep your web copy as simple as possible. Write for scanners How many people read web pages?
How can you write for scanners? Does your image caption communicate a sales message?Business Email Etiquette Basics Professionals communicate in a professional manner regardless of the mode of communication. If you are a consummate professional you know that putting your best foot forward at all times is just what you do.
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