The attention economy

Another version was actually presented. Greetings This is a conference on the "Economics of Digital Information. What we are to be concerned with is how prices, costs, productivity, and so forth apply to digital information.

The attention economy

In the s, I grew up among teenage hackers who wanted to break into the computer systems of major institutions that were part of the security establishment, just to show that they could. The goal here was to The attention economy a sense of power in a world where they felt pretty powerless. The rush was in being able to do something and feel smarter than the so-called powerful.

It was fun and games.

The attention economy and the Net | Goldhaber | First Monday

At least until they started getting arrested. Hacking has always been about leveraging skills to push the boundaries of systems. Some are in it for the fun. Some see dollar signs. Some have a much more ideological agenda. And in some worlds, those skills are coming home to roost in unexpected ways, especially as groups are seeking to mess with information intermediaries in an effort to hack the attention economy.

His goal was not political. Rather, like many of his male teenage peers, he simply wanted a place to share pornography and anime. So he decided to delete older content as newer content came in. Users were frustrated that their favorite images disappeared so they reposted them, often with slight modifications.

These are images of cats captioned with a specific font and a consistent grammar for entertainment. Those who produced meme-like images quickly realized that they could spread like wildfire thanks to new types of social media as well as older tools like blogging.

People began producing memes just for fun. But for a group of hacker-minded teenagers who were born a decade after I was, a new practice emerged. Rather than trying to hack the security infrastructure, they wanted to attack the emergent attention economy.

The attention economy

They wanted to show that they could manipulate the media narrative, just to show that they could. This was happening at a moment when social media sites were skyrocketing, YouTube and blogs were challenging mainstream media, and pundits were pushing the idea that anyone could control the narrative by being their own media channel.

For example, many inside 4chan felt that widespread anxieties about pedophilia were exaggerated and sensationalized. They decided to target Oprah Winfrey, who, they felt, was amplifying this fear-mongering.

Humored by this success, they then created a broader campaign around a fake character known as Pedobear. Many other campaigns emerged to troll major media and other cultural leaders. By engaging in these campaigns, participants learned how to shape information within a networked ecosystem.

8 Strategies to Survive in the Attention Economy –

They also learned how to game social media, manipulate its algorithms, and mess with the incentive structure of both old and new media enterprises. I watched teenagers throw brand names and Buzzfeed links into their Facebook posts to increase the likelihood that their friends would see their posts in their News Feed.

Consultants starting working for companies to produce catchy content that would get traction and clicks. Justin Bieber fans ran campaign after campaign to keep Bieber-related topics in Twitter Trending Topics.

And the activist group Invisible Children leveraged knowledge of how social media worked to architect the Kony campaign.

Running campaigns to shape what the public could see was nothing new, but social media created new pathways for people and organizations to get information out to wide audiences. Marketers discussed it as the future of marketing. Activists talked about it as the next frontier for activism.

Political consultants talked about it as the future of political campaigns. And a new form of propaganda emerged.

But she also highlights how the issues became more political and serious as WikiLeaks emerged, law enforcement started going after hackers, and the Arab Spring began.

Anonymous was birthed out of 4chan, but because of the emergent ideological agendas of many Anons, the norms and tactics started shifting. Targets changed over time, showcasing the divergent political agendas in play.

The strategies and tactics that had been used to enable decentralized but coordinated campaigns were now being used by those seeking to use the tools of media and attention to do serious reputational, psychological, economic, and social harm to targets. In some ways, the resultant media campaign was quite successful: As doxing and swatting have become more commonplace, another type of harassment also started to emerge en masse: The film depicts psychological abuse in a domestic violence context, where the victim starts to doubt reality because of the various actions of the abuser.

The attention economy

The democratization of manipulation In the early days of blogging, many of my fellow bloggers imagined that our practice could disrupt mainstream media.Aug 21,  · In May this year, James Williams, a former Google employee and doctoral candidate researching design ethics at Oxford University, won the inaugural US$, Nine Dots Prize.

Marketers are facing, and promoting, attention scarcity. Go beyond traditional video hosting and unlock the power of video. There's a principle in economics that lies at the heart of how the economy works: scarcity.

Marketers are facing, and promoting, attention scarcity. The attention economy brings with it its own kind of wealth, its own class divisions - stars vs.

fans - and its own forms of property, all of which make it incompatible with the industrial-money-market based economy it bids fair to replace.

Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.

Put simply by Matthew Crawford, "Attention is a resource—a person has only so much of it.". The attention economy and the demise of the middle ground The focus on cost-per-impression creates a political discourse that draws its inspiration increasingly from the world of clickbait. The attention economy brings with it its own kind of wealth, its own class divisions - stars vs.

fans - and its own forms of property, all of which make it incompatible with the industrial-money-market based economy it bids fair to replace.

How To Stand Out In The Attention Economy